George Whitby started out selling freshly caught crabs and oysters from a pull-behind Scotty trailer parked in various locations around Richmond’s West End. He set out a yellow umbrella to let customers know that he was open and naturally folks began to refer to George’s fresh seafood stand as “the yellow umbrella.”

The rest is history.

In 1986, George opened his first brick-and-mortar store at our current location, 5603 Patterson Avenue. In 1994, he moved the shop across the street from the post office, where it remained for 20 years.

As of 2024, Yellow Umbrella Provisions is expanding into two additional locations in Scott’s Addition and Libbie Mill.